The optimization strategy that helps the Georgia Museum of Art track the impact of their messaging.

WHAT'S IN STORE Boosting campaign performance with segmentationand reports Like many arts-related organizations and small businesses, the Georgia Museum of Art had a tough time tracking the performance of their campaigns. Despite the challenge, Mailchimp's segmentation and reports features are helping the museum's communications department achieve their marketing goals. For this edition of What's in Store, we traveled to the museum's University of Georgia headquarters to learn how they're using these tools to optimize their marketing.   Learn Their Optimization Strategy ©2018 Mailchimp 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308 | mailchimp.com Unsubscribe • View in Browser • Terms of Use • Privacy Policy Mailchimp is a registered trademark of The Rocket Science Group. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Mac App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc.