Who should be seeing your ads right now?

Watch our latest Adapt 2020 webinar and learn what your ad strategy should look like given the current climate.

Hi Long Sleeve,   How do you adjust your ads strategy during a crisis? Should you just shut your ads off and wait until the economy is in a more stable place?   Our data suggests that total advertising spend was 21% below pre-COVID levels globally during the week of May 4. This trend held across all company sizes and most industries.   What Does This Mean For You? Advertising spend has fallen over the past few weeks, and companies are feeling more hesitant about advertising. That said, companies can still advertise if they approach ads with empathy and a new set of guiding principles.   Advertising that is empathetic, well-targeted, and genuinely helpful can, in fact, be a welcome tactic in the eyes of many buyers. Given the increased noise on the internet right now, your ads need to have smart, targeted, quality content to be successful.   So how do you pivot your ad strategy to meet these standards? This week, the latest webinar in our Adapt 2020 series will explore how to advertise with empathy during a crisis.   Webinar: Advertising in a Time of Crisis Watch HubSpot's Product General Manager, Nicholas Holland as he sits down with Google Canada's Head of Marketing, Fab Dolan, Facebook IQ Marketing Lead, Maya Abinakad, and Jeremy Dowdy, Managing Director at Wunderman Thompson. They'll discuss how to pivot your advertising strategy to lead with empathy during a crisis.   In one hour, you'll learn: 🤓 What kind of ads should companies be running right now? 🎯How should companies be thinking about targeting and messaging for their ad campaigns? 📈How should companies be measuring success for their ad campaigns? Watch on Demand EMEA Spotlight: Digital Marketing Kickoff 2020 Tune into our packed agenda of exciting keynotes, a panel discussion, and time for your questions. You'll hear from renowned speakers from HubSpot, Trello, LinkedIn, Facebook, Slack, Meltwater, and SurveyMonkey.   Three hours of learning well spent!  Register Now This week's reading list We're creating a library of other content to help you navigate this topic. You view the full list here and keep the conversation going on our Adapt 2020 community board. We hope this helps, The HubSpot Team Questions? Chat with us | Meet with us As a HubSpot user, we'll be sending you data snapshots and new content in a weekly email. If you don't want to receive this, no problem, just click here. Others can sign-up to be notified, like you, over on our main series page. HubSpot International Limited, Two Dockland Central, Dublin 1, Ireland, +353 1 5187500 Unsubscribe Manage preferences Update language | Actualiza el idioma | Changer la langue | Sprache ändern | Atualize idioma | 受信言語を更新する